Brit Olympic "Coverage"

It's driving me crazy. So the BBC has this spiffy (or at least should be) feature where they can load multiple feeds across one channel and therefore you can choose among about 4 different events at any time. Which sounds really exciting. Except that every time you turn it on, the four fascinating options are 1) Archery, 2) Rowing, 3) Equestrian, 4) Synchronized Diving. Seriously? Could you broadcast a REAL SPORT please? Or something that's actually interesting to watch???